Facebook has 5.17 billion users worldwide. In such huge numbers, you just need to be strategic and bit more creative to find your own customers for your products or services. Just start with a basic search on Facebook by location & interests, join groups, create a cool business page, run targeted ads, and use Marketplace. Always share fun, informative, and engaging posts to attract your audience!
I personally use Facebook a lot these days compared to Google, to drive traffic to my blogs and online businesses because of the sheer number of algorithmic updates (mostly unstable) by Google and other search engines.
The techniques of driving traffic from Facebook to get customers are scalable and you can atleast improve your customers finding journey by improving 1% everyday following different techniques and strategies mentioned below.
So, what are the strategies?
Key Strategies to Find Customers on Facebook
Facebook is like a giant mall where everyone hangs out. If you want to find customers, you need to know where to look and how to talk to them. Here’s how:
1. Create a Business Page
– This is your identity/product or service page/your store on Facebook. Make it look cool with a nice profile picture, cover photo, and clear info about what you do.
– Example: Coca-Cola’s Facebook page is fun and engaging, with posts about their drinks and events.
Pro Tip: After creating the page, make sure your business name is available on the custom page name section. This is crucial for branding (which we will talk about a lot in this VettedThis blog soon).
2. Use Facebook Search
– Search for people by location, interests, or job titles.
– For example, if you sell yoga mats, search for people interested in yoga.
Pro Tip: try different search term like Yoga Tips, Yoga Mats, Yoga Club and see what are the pages you come accross to get your content/connection ideas.
3. Join Facebook Groups
– Find groups where your customers hang out. Don’t just spam; help people and share useful stuff. Just type your industry name and from the left sidebar, find groups seciton and click on it to find al the popular groups related to your search term.
– Example: A bakery owner joins a local foodie group and shares tips on baking.
Pro Tip: Join groups that has atleast 10+ posts per day or you will end up in groups which are almost dead.
4. Run Targeted Facebook Ads
– Ads let you show your stuff to the right people. You can target by age, location, interests, and more.
– Example: A pet store runs ads targeting dog lovers in their city.
Pro Tip: Test different ads creative (image, reels, videos) with different ads copy and see which performs the best. Double down the winning ads to get maximum ROAS on the long run!
5. Post Viral-Worthy Content
– Share funny, emotional, or helpful posts that people want to share.
– Example: BuzzFeed’s Tasty videos are super shareable because they’re quick and fun.
Pro Tip: Use Semrush’s ContentShake AI to generate all the best viralworthy titles for your content that get most of the shares!
6. Use Facebook Marketplace
– Sell stuff directly to people in your area. It’s like a garage sale online.
– Example: *A furniture seller lists a couch* on Marketplace and gets buyers nearby.
Pro Tip: Quickly browse some seller profiles on the marketplace based on your niche and see the review they got already. See what people love about those sellers and make your seller account as good as them.
7. Engage with Your Community
– Reply to comments, messages, and posts. Be friendly and helpful.
– Example: Glossier replies to every comment on their posts, making customers feel special.
Pro Tip: Use tools like ContentStudio to reply all the comments from one platform rather than browsing all the posts and comments manually.
8. Create Hooks in Your Posts
– Start with something catchy like, “Did you know…?” or “This trick will save you time!”
– Example: A skincare brand posts, “3 secrets to glowing skin—click to find out!”
Pro Tip: Use DeepSeek or CoPilot to generate hooks for your posts. But, always make sure the AI alike words are deleted from the hooks.
9. Have Private Conversations
– Use Facebook Messenger to talk directly to customers. Answer their questions and build trust.
– Example: A travel agency chats with customers about their dream vacations.
Pro Tip: Use ContentStudio to reply quickly from one platform.
10. Content and Promotional Strategies
– Mix fun posts with promotions. For every 4 fun posts, share 1 promo.
– Example: Nike posts workout tips and sometimes shares discounts on shoes.
Pro Tip: Sometimes share a meme or poll to break the content pattern.
Tools to Find Customers on Facebook
1. Meta/Facebook Business Suite
– Manage your page, ads, and messages in one place. It’s free and easy to use. Schedule your posts, check your analytics and see whats working and what’s not.
– Create and track ads. You can see how many people clicked or bought something. See whether your ads campaign is running or where to tweak or what to stop to get maximum ROI.
3. Facebook Search To Follow Groups and Pages
– Use Facebook’s default search to find active groups in your niche. I have tried many different group finder tool out there, but the default FB search outperms them all. So, stick with the basics and just scale it up.
4. Third-Party Tools
– Hootsuite: Schedule posts and track engagement. There are some other alternatives you can try like ContentStudio, Later, and Buffer. Use them all and find the best one that suits with your needs.
– Canva: Make cool graphics for your posts. If you can create a template at the very first day – you will be saving a lot of time in the long run.
– BuzzSumo: Find viral content ideas. Use AI like DeepSeek or ChatGPT to get even more ideas to choose from.
5. Meta or Facebook Pixel
– A tiny code you add to your website to track visitors from Facebook. It helps you see who’s interested in your stuff.
Comparison of Tools You’ll Be Using in This Customer-Finding Journey
| Tool | Features | Best For |
|---|---|---|
| Facebook Ads Manager | Create ads, track performance, target specific audiences. | Running ads |
| Hootsuite | Schedule posts, track comments, manage multiple accounts. | Social media management |
| ContentStudio | Aggregating viral and most shared posts on your niche and scheduling them. Managing multiple pages and groups is super easy here. | Facebook page management |
| Canva | Easy-to-use design tool for creating posts, stories, and ads. | Making cool graphics |
| BuzzSumo | Find trending topics and viral content ideas. | Content inspiration |
Real-Life Examples of Brands/Industries Getting Customers From FB
Airbnb: Airbnb uses Facebook ads to target travelers with beautiful photos of rentals.
Etsy sellers: Different Etsy and Ebay sellers use Marketplace to reach local buyers.
Fitness trainers: Fitness trainers from different gyms post workout videos that go viral and attract new clients.
Starbucks: Starbucks uses its Facebook Business Page to share updates about new drinks, promotions, and events. They also engage with customers by responding to comments and messages, creating a sense of community.
Nike: Nike’s Facebook Page is filled with motivational content, product launches, and athlete stories. They use targeted ads to reach fitness enthusiasts and sports fans, driving engagement and sales.
Dove: Dove’s Facebook Page focuses on empowering women through their “Real Beauty” campaign. They share inspiring stories, videos, and tips, encouraging users to share their own experiences and connect with the brand.
David Outwear: This men’s clothing retailer tags individual products in their posts, making it easy for customers to see prices and details without leaving Facebook. They also run promotions and engage with followers through comments and messages.
The Woods Coffee: A family-owned coffee shop with multiple locations, The Woods Coffee uses their Facebook Page to share photos of their products, events, and local community involvement. They respond quickly to customer comments and encourage interaction.
Baseball Roses: This unique business sells bouquets made out of baseballs and footballs. They use Facebook Advertising to increase their fan base and showcase customer photos on their wall to encourage sharing and engagement.
By using these strategies and tools, you can find customers on Facebook and grow your business. Just remember to be helpful, post cool stuff, and talk to people like they’re your friends!
