How to Find Your Niche in Audio Visual Business?

December 22, 2024

Updated on December 22, 2024

To find a niche in this huge audiovisual industry, you just have to understand and feel your passions, identify market gaps, and explore all the sub-sub topics and specialized areas like event production, video marketing, and VR experience businesses out there. Once you find anything matches with your interest, start assessing your personal skills, trendy technologies and geographic demands and shortlist the AV niches you want to get into.

All the popular YouTubers, Podcast Owners, Wedding Planners and Videographers you see on the internet, everyone is in a niche. At least, everyone started with a niche at the beginning, and later they expanded their territory.

Steps to Finding an AV Niche

Step 01. Think About What You Love, are passionate about and can work on it for a long period of time (at least 3 years)

What part of AV excites you the most? Is it live events, creating videos, smart homes, or working with businesses?
Where do your natural talents and skills match with the market opportunities? Think about your skills. Are you great at solving problems, being creative, or using certain AV tools?
Can you see yourself working on this type of project for years to come? Pick a niche you can work in for years. Look for areas with growing demand and opportunities to improve your skills. If you are not passionate and doesn’t have that much love for an industry, you can’t keep it up for a longer (but needed) period of time as the business will surely have some ups and downtime.

Choosing something you love will make it easier to stay motivated.

Step 02. Make a List of Ideas, ask yourself the questions from Step 01 and write down the answers. Which niche areas are giving you the most satisfying answers?

Write down different AV areas like:

Setting up home theaters
Organizing live events
Editing videos
Designing smart home systems
Renting AV equipment
Digital Content Creation
Audio Engineering
Visual Design and Multimedia
Technological Innovations

Pick the ones that interest you the most. You can start with a narrow one and then expand later in the future when your business will be profitable or at least break even.

Step 03. Find Market Gaps in this step because this is what makes you successful. You may find some AV niches that are too saturated already; you will not even get a chance to compete. So, pick a niche that you are a bit passionate about and has some sort of gaps in the market by balancing out those two sides.

Look for things people need but don’t have in your area. For example:

Affordable AV setups for small businesses
Eco-friendly AV systems

Solving these problems can make you stand out.

25 Niche Examples for the Audio Visual Industry

1. Event Production

Focuses on live events, including corporate gatherings and weddings.

– Market Size: $2046 billion+ (Allied Market Research Forcast for 2032)

– Example: Corporate events.

– Specific Niche: Music festivals.

2. Video Marketing

Creating promotional videos for brands, leveraging video SEO.

– Market Size: $221 billion+ (Grand View Research, 2024)

– Example: Product explainer videos.

– Specified Niche: Social media advertising.

3. AV Rental Services

Providing rentals for AV equipment at events.

– Market Size: $31.57 billion (Valuates, 2023)

– Example: Small gatherings.

– Specified Niche: Large conferences.

4. Live Streaming Services

Offering streaming solutions for events and webinars.

– Market Size: $256 billion+ (Amazon AWS Research Forecast For 2032)

– Example: Webinars.

– Specified Niche: Virtual concerts.

5. Audio Engineering

Specializing in sound design for various projects.

– Market Size: $11.7 billion (Mordor Intelligence Statistics, 2024)

– Example: Studio recording.

– Specified Niche: Soundtracks for films.

6. Corporate Training Videos

Developing training materials for businesses.

– Market Size: $740 Million (Zelios Agency, 2024)

– Example: Compliance training videos.

– Specified Niche: Employee onboarding programs.

7. User Experience Design (AV focus)

Designing intuitive audio-visual interfaces.

– Market Size: $30 billion (KBV Research forecast for 2030)

– Example: Mobile application UX design.

– Niche: Integration of AV systems in smart homes.

8. Audiovisual Content Creation for Educational Institutions

Producing educational video content.

– Market Size: $180 billion (Factmr Forecasts For 2033)

– Example: K-12 educational videos.

– Niche: University lecture series.

9. Podcast Production Services

Offering production and editing services for podcasters.

– Market Size: $130.6 billion (GrandViewResearch For 2032, with a compound annual growth rate of 27.2%)

– Example: Niche topic podcasts.

– Niche: Corporate podcasts.

10. Conference Audience Response Systems

Providing technology for real-time audience engagement during events.

– Market Size: $12.5 billion+ (Verified Market Research forecasts for 2026)

– Example: Polling tools for small conferences.

– Niche: Large-scale event management systems.

11. Virtual Reality Experiences

Developing immersive VR content for marketing or training.

– Market Size: $123.6 billion (FortuneBusinessInsights forecasts the AGR of 28.7% for 2032)

– Example: VR tours for real estate.

– Niche: VR gaming experiences.

12. Drone Videography and Photography

Capturing aerial footage for various sectors.

– Market Size: The drone camera market was worth $12.36 billion in 2023 and is expected to grow to $53.48 billion by 2032, with an annual growth rate of about 17.68% from 2024 to 2032. (ZionMarketResearch Data)

– Example: Wedding drone services.

– Niche: Real estate and landscape photography.

13. Sound Design for Film and Television

Creating audio tracks for visual media.

– Market Size: The post production market, which includes work done after movies and shows are filmed, was valued at over $22 billion in 2021. It is expected to grow to about $46.5 billion by 2031, reflecting the increasing demand for quality films and shows. (ResearchDrive Data)

– Example: Short films.

– Niche: Feature-length films.

14. Mobile App Development with AV Features

Creating apps that integrate audio-visual functions.

– Market Size:The mobile app market, especially for apps with audio and video, is worth about $195.7 billion now. By 2032, it could grow to $606.1 billion. That’s a big increase of 13.1% every year! (Straits Research)

– Example: Music streaming apps.

– Niche: Video editing applications.

15. Interactive Media Production

Creating engaging multimedia content for brands.

– Market Size: $3.21 billion (GlobalNewsWire forecasts for 2033)

– Example: Interactive storytelling for brands.

– Niche: Gamified marketing campaigns.

16. AV Consulting Services for Businesses

Advising organizations on AV solutions and setups.

– Market Size: $9.2 billion (VerifiedMarketResearch predicts for 2031)

– Example: Small business AV consulting.

– Niche: Large corporate AV strategy.

17. Social Media Video Production

Short-form video content tailored for social platforms.

– Market Size: The Video Production Market was worth $46.24 billion in 2022. It’s expected to grow to $75 billion by 2032, starting from $48.53 billion in 2023. That’s a big increase! (MarketResearchFuture Data)

– Example: TikTok promotional videos.

– Niche: Instagram Reels content creation.

18. AV Equipment Sales and Distribution

Selling or distributing AV technology and tools.

– Market Size: The audiovisual hardware market, which includes things like TVs and speakers, was worth $256.53 billion in 2023. It’s expected to grow by 6.1% each year until 2030. (GrandViewReseach)

– Example: Specialty audio equipment stores.

– Niche: General electronics retailers.

19. Content Localization Services

Adapting audiovisual content for different markets and languages.

– Market Size: It’s expected to grow from about $41.6 billion in 2023 to around $53.7 billion by 2033. This means it will get bigger and bigger, growing about 10.6% each year for ten years! (MarketStatsVille Data)

– Example: Subtitling services for indie films.

– Niche: Localization for global brands.

20. Real Estate Tours

Market Size: According to AlliedMarketResearch, The global virtual tour market was worth $0.96 billion in 2023. It’s expected to grow to $17.88 billion by 2035, which means it will be getting much bigger! This growth rate is about 28% each year from 2024 to 2032.
Marketing Strategies: Partner with real estate agencies and use platforms like Zillow and Realtor.com. Offer VR tours for a unique experience.
Angles & Considerations: Ideal for those with an interest in real estate and strong videography skills. Not suitable for those who prefer a static work environment.

Things to Consider While Picking an AV Niche

If you have just followed the 3 steps mentioned above – you are already set. You should’ve found a good niche to start your next business.

But still, there are some issues to consider while researching about your niche. At least keeping these issues in your mind while researching will help a lot.

Let’s explore them all:

Market Demand: Ensure there’s a demand for your niche.
Competition: Assess the level of competition.
Your Expertise: Choose a niche where you have expertise. Match your technical skills and creative abilities with market needs
Scalability: Consider if the niche can grow over time.
Profitability: Ensure the niche is profitable.
Passion: Pick a niche you’re passionate about.
Resources: Check if you have the resources to succeed.
Trends: Look for trending niches. Stay informed about emerging technologies like VR/AR.
Audience: Identify your target audience. Understand regional differences in AV industry opportunities.
Longevity: Choose a niche you can sustain long-term. Align it with your passion and interest so that you can always move up no matter what.