Published: July 15, 2026 | Last updated: July 15, 2026 | 15 min read
TL;DR
MailerLite is an email marketing platform founded in 2010 in Vilnius, Lithuania, serving more than 1.4 million users across 150+ countries (IFTTT, 2026). It earns a 4.6/5 average rating from 10,785 reviews across G2, Capterra, Trustpilot, and other platforms as of February 2026 (Seek4, 2026; Trustpilot, 2026).
MailerLite pricing starts at $10/month for the Growing Business plan (500 subscribers, annual billing), with a free plan available for up to 250 subscribers and 2,500 emails/month (MailerLite, 2026; Brevo, 2026).
Key changes in June 2026: MailerLite updated its Free plan—subscriber limit reduced from 500 to 250, sending limit reduced from 12,000 to 2,500 emails/month, but unlocked more premium features like custom templates, blogs, and HTML editor (MailerLite, 2026; SendPulse, 2026).
Key features: Drag-and-drop email builder, visual automation builder (7.5/10 rating), landing pages, sign-up forms, subscriber segmentation, AI features, and integrations with 700+ apps via Zapier and IFTTT (IFTTT, 2026; SendPulse, 2026; SendPulse, 2026).
Best for: Bloggers, creators, small-to-medium businesses, and nonprofits who want a clean, affordable email marketing platform with a generous free plan and simple automation (IFTTT, 2026; Trustpilot, 2026).
Not ideal for: eCommerce businesses needing advanced automation and customer behavior tracking (Omnisend scores 9.2/10 vs MailerLite’s 7.5/10) (SendPulse, 2026), or advanced marketers needing deep multi-channel automation (GetResponse scores 9/10 vs MailerLite’s 7.5/10) (SendPulse, 2026).
Bottom line: MailerLite remains one of the most accessible email marketing platforms, but the June 2026 free plan changes have narrowed its pricing advantage (SendPulse, 2026; SendPulse, 2026). For beginners and small lists, the free plan is still generous. For growing businesses, MailerLite is 30% cheaper than Mailchimp in the first year of use (Software Advice, 2026).
MailerLite is an email marketing platform designed for building subscriber lists, designing campaigns, and tracking engagement (IFTTT, 2026). Founded in 2010 in Vilnius, Lithuania, it was built as a deliberate alternative to tools like Mailchimp, prioritizing simplicity and transparent pricing over feature sprawl (IFTTT, 2026).
It now serves more than 1.4 million users across 150+ countries and has become a popular choice for independent creators, newsletters, and small businesses that want professional email marketing without the complexity or cost of enterprise tools (IFTTT, 2026).
What Is MailerLite and How Does It Work?
MailerLite is an email marketing platform that covers the core email marketing workflow: creating and sending newsletters, setting up automated sequences, building landing pages and sign-up forms, and analyzing how subscribers interact with your emails (IFTTT, 2026). The platform is organized around subscribers and campaigns (IFTTT, 2026). Subscribers are the people on your list, each with an email address, optional custom fields, and group membership. Campaigns are the emails you send to those subscribers, either as one-time broadcasts or as part of automated sequences (IFTTT, 2026).
How MailerLite works:
You sign up for a free account, create sign-up forms and landing pages to grow your list, and use the drag-and-drop editor to design email campaigns (IFTTT, 2026). The visual automation builder lets you create workflows that trigger when a subscriber joins a group, opens an email, clicks a link, or completes another action (IFTTT, 2026). You choose a subscriber group or segment to send to, schedule the send time, and MailerLite delivers the campaign and tracks opens, clicks, unsubscribes, and bounce rates (IFTTT, 2026).
Key use cases:
Newsletter creators and bloggers use MailerLite to build and grow an email list, send regular newsletters, and automate welcome sequences (IFTTT, 2026). The clean editor and simple automation builder make it easy to maintain consistent communication without a marketing team (IFTTT, 2026).
eCommerce businesses use MailerLite to send promotional campaigns, abandoned cart sequences, and post-purchase follow-ups. MailerLite integrates with Shopify and other platforms, letting businesses segment buyers from browsers and trigger emails based on purchase activity (IFTTT, 2026).
Course creators and coaches use MailerLite to deliver email-based courses, drip sequences, and event promotions (IFTTT, 2026). The landing page and sign-up form builder makes it straightforward to grow a list without a separate website tool (IFTTT, 2026).
Small businesses and agencies use MailerLite to send regular marketing emails, manage multiple client lists, and run campaigns with basic segmentation and automation, without paying for a platform priced for much larger teams (IFTTT, 2026).
MailerLite Pricing: How Much Does It Cost in 2026?
MailerLite’s pricing changed significantly on June 16, 2026 (SendPulse, 2026; MailerLite, 2026). The Free plan was updated to unlock more premium features but with reduced limits (MailerLite, 2026). Paid plans start at $10-$12/month depending on the source (Brevo, 2026; Software Advice, 2026).
MailerLite Pricing Plans
| Plan | Monthly Price | Subscribers | Emails | Key Features |
|---|---|---|---|---|
| Free | $0 | 250 | 2,500/month | Custom templates, blogs, HTML editor, 3 automations, 3 forms, 1 landing page, 1 website |
| Growing Business | ~$10-$12/month | 500 | Unlimited | All free features + unlimited emails, advanced automation, custom HTML editor, AI writing tools |
| Advanced | ~$18-$39/month | 500+ | Unlimited | Advanced automation features, custom HTML editor, AI writing tools, priority support |
(MailerLite, 2026; SendPulse, 2026; Brevo, 2026)
Important pricing notes:
Free plan changed on June 16, 2026. Subscriber limit reduced from 500 to 250 active subscribers. Sending limit reduced from 12,000 to 2,500 monthly emails. Account user limit increased from 1 to 2 seats (MailerLite, 2026). Feature use limits were introduced: 3 automations, 3 forms, 1 digital product, 1 landing page, and 1 website (MailerLite, 2026).
More features unlocked. Free users can now use custom campaign and landing page templates, blogs, promotional pop-ups, HTML campaign editor, and more (MailerLite, 2026).
Accounts on the Free plan before June 16th will transition to the new plan structure on July 1st, 2026 (MailerLite, 2026). Accounts that move to the Free plan on or after June 16th are affected immediately (MailerLite, 2026).
Growing Business plan starts at around $9-$12/month (billed annually) for up to 500 subscribers and scales by list size (Brevo, 2026; SendPulse, 2026). It removes the monthly send limit (Brevo, 2026).
Advanced plan starts at around $18-$39/month (billed annually) and adds advanced automation features, a custom HTML editor, and AI writing tools (Brevo, 2026; Software Advice, 2026).
MailerLite is about 30% cheaper than Mailchimp in the first year of use (Software Advice, 2026). It keeps costs low across its plans and offers a more generous free tier (Brevo, 2026).
MailerLite Features: What Can You Do With It?
Email Builder and Templates
MailerLite’s email editor scores 8.6/10, offering a clean, creative builder that’s easy to use with strong design consistency (SendPulse, 2026; SendPulse, 2026). In May 2026, MailerLite introduced two new email editors: a rebuilt code editor with live preview, syntax highlighting, real-time validation, and an AI agent you can talk to in plain English (MailerLite, 2026).
Marketing Automation
MailerLite’s visual automation builder scores 7.5/10—solid for newsletters, courses, and lead nurturing, but simpler than advanced competitors (SendPulse, 2026; SendPulse, 2026). You can build workflows that trigger when a subscriber joins a group, opens an email, clicks a link, or completes another action (IFTTT, 2026).
Forms and Landing Pages
MailerLite offers sign-up forms and landing pages with a polished interface, scoring 7.6/10 (SendPulse, 2026). The landing page and sign-up form builder makes it straightforward to grow a list without a separate website tool (IFTTT, 2026).
Subscriber Segmentation
MailerLite’s contact management scores 8/10, offering straightforward segments and groups for everyday marketing (SendPulse, 2026; SendPulse, 2026). You can segment subscribers based on their activity, custom fields, and group membership.
AI Features
MailerLite offers AI writing tools on the Advanced plan, including an AI agent that helps create email campaigns (Brevo, 2026; MailerLite, 2026).
Integrations
MailerLite integrates with 700+ apps through Zapier and IFTTT (IFTTT, 2026). It also integrates with Shopify and other eCommerce platforms (IFTTT, 2026).
Deliverability
MailerLite is known for strong deliverability, though the new free plan limits are designed to protect deliverability and prevent misuse (MailerLite, 2026).
MailerLite Reviews: What Users Actually Say
Rating Summary
| Platform | Rating | Reviews |
|---|---|---|
| G2 | 4.6/5 | 1,091+ reviews |
| Capterra | 4.7/5 | 2,253+ reviews |
| Trustpilot | 4.3/5 | 2,764+ reviews |
| TrustRadius | 4.5/5 | 166+ reviews |
| GetApp | 4.7/5 | 2,148+ reviews |
| Software Advice | 4.7/5 | 2,148+ reviews |
| Overall Average | 4.6/5 | 10,785 reviews |
(Seek4, 2026; Trustpilot, 2026)
The Pros: What Users Love
1. Clean, Intuitive Interface
Users consistently praise MailerLite’s fast, clean, and easy-to-use interface. One reviewer said: “It’s fast, clean, and easy to use — without constantly changing layouts or hiding basic options” (Trustpilot, 2026). Another noted: “MailerLite is easy to use. The functionality is common sense and straight forward” (Trustpilot, 2026).
2. Excellent Value for Money
MailerLite is praised for its affordability and transparent pricing. One reviewer said: “MailerLite is 30% cheaper than Mailchimp in the first year of use and costs over” (Software Advice, 2026). The platform clearly communicates what’s included in each plan and avoids unexpected extra costs (SendPulse, 2026).
3. Generous Free Plan
MailerLite’s free plan is widely praised, even with the June 2026 changes. One user noted: “MailerLite is a user-friendly email marketing tool used by 700,000+ businesses. Known for its clean interface, generous free plan, and affordable pricing” (Brevo, 2026).
4. Exceptional Customer Support
Users rate customer support highly. TrustRadius gives MailerLite a perfect 10/10 for customer support, with one user saying: “This is what GREAT customer support looks like!!! We’re an early stage tech startup and we use MailerLite for” (Trustpilot, 2026). Software Advice rates MailerLite’s customer support at 4.8/5 (Software Advice, 2026).
5. Great for Beginners
MailerLite is ideal for small teams, creators, and nonprofits with its simple, transparent pricing, and gentle learning curve (Trustpilot, 2026; SendPulse, 2026).
The Cons: Where MailerLite Falls Short
1. Free Plan Changes
The June 2026 free plan changes reduced subscriber and email limits significantly. One comparison noted: “MailerLite used to be one of the strongest performers in this category and held a perfect 10/10 score for pricing” (SendPulse, 2026). The changes have narrowed its pricing advantage (SendPulse, 2026).
2. Account Approval and Compliance Issues
Some users report account approval issues. One reviewer noted: “MailerLite applies aggressive and opaque compliance actions, restricts accounts without real warning, withholds prepaid funds, and provides no transparent appeal or recovery path” (Software Advice, 2026; Trustpilot, 2026).
3. Limited Advanced Features
MailerLite lacks essential features for newsletter growth and monetization according to some users (Trustpilot, 2026). Its automation (7.5/10) is not as advanced as Omnisend (9.2/10) or GetResponse (9/10) (SendPulse, 2026; SendPulse, 2026).
4. Migration Issues
Some users report painful migration experiences to the new platform. One reviewer said: “MailerLite Classic was an awesome, simple, and strong email marketing solution, but I don’t like their new platform. The migration process was painful and the worst SaaS migration I’ve seen” (Trustpilot, 2026).
5. Reddit Feedback Highlights Frustration
Reddit users have shown a growing sense of frustration with MailerLite, particularly around account restrictions and the new platform changes (Trustpilot, 2026).
MailerLite vs Mailchimp: Which Should You Choose?
MailerLite is 30% cheaper than Mailchimp in the first year of use (Software Advice, 2026). MailerLite prioritizes simplicity, transparent pricing, and ease of use, making it ideal for small teams, creators, and nonprofits (Trustpilot, 2026). Mailchimp offers more advanced features and 24/7 support but at a higher price (Brevo, 2026).
| Feature | MailerLite | Mailchimp |
|---|---|---|
| Starting Price | ~$10/month | $13/month |
| Free Plan | 250 subscribers, 2,500 emails/month | 500 subscribers, 1,000 emails/month |
| Best For | Beginners, creators, small businesses | General email marketing |
| Ease of Use | 9.6/10 | 4.4/5 |
| Value for Money | 4.7/5 | 4.4/5 |
| Customer Support | 4.8/5 | 4.2/5 |
| Automation | 7.5/10 (simple) | 8.3/10 (structured) |
(Software Advice, 2026; Trustpilot, 2026; SendPulse, 2026)
When to choose MailerLite: If you are a beginner, creator, or small business that values simplicity, transparent pricing, and a gentle learning curve (Trustpilot, 2026).
When to choose Mailchimp: If you need more advanced features, 24/7 support, and a wider range of integrations (Brevo, 2026).
MailerLite vs GetResponse: Which Should You Choose?
| Feature | MailerLite | GetResponse |
|---|---|---|
| Starting Price | ~$10/month | $19/month |
| Best For | Beginners, newsletter creators | eCommerce, funnels, webinars |
| Ease of Use | 9.6/10 | 8/10 |
| Automation | 7.5/10 | 9/10 |
| Email Design | 8.6/10 | 9.2/10 |
| Webinars | ❌ No | ✅ Native |
When to choose MailerLite: If you need a simple, affordable email marketing platform for newsletters and basic automation (SendPulse, 2026).
When to choose GetResponse: If you need webinars, advanced automation, and more design flexibility (SendPulse, 2026).
MailerLite vs Omnisend: Which Should You Choose?
| Feature | MailerLite | Omnisend |
|---|---|---|
| Best For | General-purpose email marketing | eCommerce businesses |
| Automation | 7.5/10 | 9.2/10 |
| Contact Management | 8/10 | 9.2/10 |
| Email Design | 8.6/10 | 8.8/10 |
| Pricing | 8.8/10 | 8/10 |
When to choose MailerLite: If you need general-purpose email marketing across multiple industries (SendPulse, 2026).
When to choose Omnisend: If you are an eCommerce business focused on customer behavior and sales growth (SendPulse, 2026).
MailerLite vs Kit (ConvertKit): Which Should You Choose?
| Feature | MailerLite | Kit (ConvertKit) |
|---|---|---|
| Free Plan | 250 subscribers | 10,000 subscribers |
| Starting Paid | $10/month | $33-39/month |
| Best For | General email marketing | Creators monetizing audiences |
| Ease of Use | High | High |
| Commerce | Limited | ✅ Built-in |
(MailerLite, 2026; Brevo, 2026)
When to choose MailerLite: If you need affordable, general-purpose email marketing.
When to choose Kit: If you are a creator monetizing your audience through digital products and paid newsletters.
Who Should Use MailerLite?
Best Fit For:
Bloggers and newsletter creators who want to build and grow an email list without a marketing team (IFTTT, 2026).
Small-to-medium businesses that need professional email marketing without enterprise pricing (IFTTT, 2026).
Nonprofits and startups on a tight budget—MailerLite is one of the most affordable email platforms (Trustpilot, 2026).
Course creators and coaches who want to deliver email-based courses and drip sequences (IFTTT, 2026).
Users who value simplicity—MailerLite’s clean interface and gentle learning curve make it ideal for beginners (Trustpilot, 2026).
Poor Fit For:
eCommerce businesses needing advanced automation—Omnisend scores 9.2/10 vs MailerLite’s 7.5/10 for automation (SendPulse, 2026).
Advanced marketers needing deep automation—GetResponse scores 9/10 vs MailerLite’s 7.5/10 (SendPulse, 2026).
Users who need webinars—MailerLite does not have native webinar hosting (SendPulse, 2026).
Businesses with large lists—MailerLite can become expensive as your list grows compared to Brevo (Brevo, 2026).
Troubleshooting Common MailerLite Issues
| Problem | Cause | Fix |
|---|---|---|
| Account restricted or suspended | Aggressive compliance actions | Contact support; provide requested documentation |
| Can’t send emails over 2,500/month | New free plan limit | Upgrade to paid plan or wait for monthly reset (MailerLite, 2026) |
| Over 250 subscribers on free plan | New subscriber limit | Upgrade to paid plan or reduce subscriber count (MailerLite, 2026) |
| Migration issues with new platform | Painful migration process | Contact support for assistance (Trustpilot, 2026) |
| Limited automations on free plan | Feature use limits (3 automations) | Upgrade to paid plan or reduce automations (MailerLite, 2026) |
Frequently Asked Questions About MailerLite
What is MailerLite and how does it work?
MailerLite is an email marketing platform designed for building subscriber lists, designing campaigns, and tracking engagement (IFTTT, 2026). You sign up, create sign-up forms to grow your list, use the drag-and-drop editor to design campaigns, and send to subscriber groups or segments (IFTTT, 2026).
How much does MailerLite cost in 2026?
MailerLite pricing starts at $10/month for the Growing Business plan (500 subscribers, annual billing). The Free plan supports up to 250 subscribers and 2,500 emails/month (MailerLite, 2026; Brevo, 2026; Software Advice, 2026). The Advanced plan starts at $18-$39/month (Brevo, 2026).
What is MailerLite’s rating?
MailerLite has an average star rating of 4.6 out of 5 stars based on 10,785 reviews as of February 2026 (Seek4, 2026). Ratings by platform: G2 4.6/5 (1,091 reviews), Capterra 4.7/5 (2,253 reviews), Trustpilot 4.3/5 (2,764 reviews) (Seek4, 2026).
What changed in MailerLite’s free plan in June 2026?
On June 16, 2026, MailerLite updated its Free plan: subscriber limit reduced from 500 to 250, sending limit reduced from 12,000 to 2,500 emails/month, but unlocked more premium features like custom templates, blogs, and HTML editor (MailerLite, 2026; SendPulse, 2026).
Is MailerLite better than Mailchimp?
MailerLite is better for beginners, creators, and small businesses that value simplicity and transparent pricing. It is 30% cheaper than Mailchimp in the first year of use (Software Advice, 2026; Trustpilot, 2026). Mailchimp offers more advanced features and 24/7 support (Brevo, 2026).
Is MailerLite good for beginners?
Yes. MailerLite is known for its clean, intuitive interface and gentle learning curve. It’s ideal for small teams, creators, and nonprofits (Trustpilot, 2026; SendPulse, 2026).
What is MailerLite’s deliverability rate?
MailerLite is known for strong deliverability. The new free plan limits are designed to protect email deliverability and prevent misuse (MailerLite, 2026).
Does MailerLite have a mobile app?
MailerLite offers mobile apps for iOS and Android (Software Advice, 2026).
What are the best alternatives to MailerLite?
Top alternatives include Mailchimp (general email marketing), Kit/ConvertKit (creators), GetResponse (webinars, advanced automation), Omnisend (eCommerce), ActiveCampaign (advanced automation, CRM), and Brevo (affordable at scale) (SendPulse, 2026; SendPulse, 2026; Brevo, 2026).
Is MailerLite worth the money?
For beginners, creators, and small businesses, yes. MailerLite offers a clean interface, generous free plan, and affordable pricing. However, the June 2026 free plan changes have narrowed its pricing advantage (SendPulse, 2026). For eCommerce businesses or advanced marketers, alternatives like Omnisend or GetResponse may be better suited (SendPulse, 2026; SendPulse, 2026).
Key Takeaways
MailerLite is an affordable, beginner-friendly email marketing platform serving 1.4+ million users with a 4.6/5 rating from 10,785 reviews (Seek4, 2026; IFTTT, 2026). Founded in 2010, it prioritizes simplicity and transparent pricing over feature sprawl (IFTTT, 2026).
The pricing starts at $10/month for the Growing Business plan, with a free plan for 250 subscribers and 2,500 emails/month (MailerLite, 2026; Brevo, 2026). The June 2026 free plan changes reduced limits but unlocked more premium features (MailerLite, 2026; SendPulse, 2026).
Key features include drag-and-drop email builder (8.6/10), visual automation builder (7.5/10), landing pages, sign-up forms, subscriber segmentation, AI features, and integrations with 700+ apps (SendPulse, 2026; SendPulse, 2026; IFTTT, 2026).
Major limitations include reduced free plan limits, aggressive account compliance actions, limited advanced features compared to Omnisend and GetResponse, and migration issues with the new platform (SendPulse, 2026; SendPulse, 2026; Trustpilot, 2026).
MailerLite vs Mailchimp: Choose MailerLite for simplicity and value. Choose Mailchimp for advanced features and 24/7 support (Trustpilot, 2026; Brevo, 2026).
MailerLite vs GetResponse: Choose MailerLite for simplicity and affordability. Choose GetResponse for webinars and advanced automation (SendPulse, 2026).
MailerLite vs Omnisend: Choose MailerLite for general-purpose email marketing. Choose Omnisend for eCommerce and advanced customer behavior tracking (SendPulse, 2026).
For most beginners, creators, and small businesses, MailerLite offers the best balance of simplicity, affordability, and features. As one user said: “I would highly recommend it if you need a good newsletter platform” (Trustpilot, 2026).
